Both the magazines have a female teenage target audience. The content of both magazines are relatively similar because they have the same target audience. Both magazines deal with the typical issues for teenage girls. The layout of both magazines are bright and eye catching –making them appealing to teenage girls. There are more pictures on the cover of Sugar than there are on Seventeen- the only picture is of the cover girls. Sugar talks about quite mature things, while Seventeen has a more ‘innocent’ image, and talks about things that would be suitable for a range of ages. Seventeen especially focuses on college and career, just as much as they focus on fashion and dating. This is to make it clear to impressionable teenagers that the educational side of life is just as important as the social side. Both magazines advertise fashion items like clothes, accessories, make up etc. because they know that these types of things will appeal to their target audience.
In conclusion I would say that Sugar is a better magazine because it talks about a wider range of topics, some of them controversial, which makes it more interesting.
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